FIRST NATIONS

In 2023, Sea World Cruises produced a Welcome to Country video to play at the start of every whale watching tour. This initiative aims to honour and respect the traditional custodians of the land and waters, providing guests with a meaningful introduction to the cultural significance of the area they are visiting. It reflects our ongoing commitment to promoting Indigenous voices and fostering deeper cultural understanding among our visitors.

Featuring three generations of the Warri family and the Yugambeh Youth Choir, the video was produced in partnership with Yugambeh Regional Aboriginal Corporation Alliance (YRACA), who provided the Cultural IP Licence Agreement. The Queensland Government supported this project through the Tourism Experience Development Fund.

Each year, to mark the beginning of the whale watching season and National Reconciliation Week, a troupe of First Nations performers hold a traditional smoking ceremony onboard Sea World Cruises flagship vessel, Spirit of Migaloo II. Joining the fleet, our other whale watching vessel, Kaiala, and Sea World Foundation’s vessel, Sea World I are also present for the event.  

It is a modern interpretation of an ancient seafaring custom to herald a bountiful whale watching season and ensure safe passage for both the whales and visitors. This ritual not only honours traditional practices but also embodies our commitment to respecting and celebrating Indigenous culture.

Sea World Cruises and Sea World Whale Watch have partnered with Village Roadshow Theme Park to develop a Reflect Reconciliation Action Plan (RAP). This is the first phase of a four-part RAP Framework focusing on themes of relationships, respect and opportunities.

Endorsed by Reconciliation Australia, we are committed to advancing reconciliation and fostering meaningful relationships with Indigenous communities. Through ongoing collaboration and action, we aim to make a positive impact and contribute significantly to reconciliation efforts nationwide.

You can view our RAP here.

The Tour Collective Group is proud to be a member of the Queensland First Nations Tourism Industry Council, demonstrating our commitment to engaging with and supporting First Nations communities. Additionally, Sea World Cruises and Sea World Whale Watch are actively represented within the Queensland Tourism Industry Council’s Indigenous Champions Network via Village Roadshow Theme Parks. This collaboration allows us to promote inclusive business practices and cultivate a workplace culture focused on enhancing the recruitment and participation of Indigenous individuals.